Monday, 15. October 2018
Marketing in different cultures is fraught with dangers if you are not careful. We are pointing on some steps to ensure your marketing is received as you intended it. Calling Out Competitor In the...
Friday, 14. September 2018
Influencer marketing is in a constant state of evolution. Market researchers are tracking trends and insights in the influencer marketing industry to uncover the tactics that are not only driving the...
Friday, 27. July 2018
Chatbots allow for 24/7 customer service and bring higher customer satisfaction rates to businesses. Machine learning analyzes complex data and delivers faster, more accurate results. AI-based search...
Tuesday, 29. May 2018
On May 24th and 25th, the Chapter 4 Group‘s Board Meeting took place in Belgrade , Serbia. Directors from each country office shared the latest news on the ongoing local businesses by updating the...
Friday, 27. April 2018
Every person has predominate patterns that drive how they communicate and respond to situations. And very often, as consultants, it is crucial for us to understand who we are dealing with. So let's...
Thursday, 15. February 2018
Lavazza, Chapter 4's client in CEE had a great event in the new Lavazza Training Center in Bulgaria on 15 th of February. Ms. Paola Autiero - Head of Marketing Eastern Europe - welcomed the guests...
Thursday, 25. January 2018
On 25 th of January, the second round of the xpert.network competition has taken place. The creative agencies had 10 minutes to present their work to the judges, who have rated the presentations of...
Tuesday, 19. December 2017
We completed the success in 2017 with joint forces, and we continue in the same manner in 2018. Together with our friends we made a wish list for Santa Claus and brought it to life through colours...
Wednesday, 13. December 2017
During media and crisis communication trainings, there are many debates about who should speak for your organization in a crisis. Here are three common approaches and what you should consider as a...
Thursday, 7. December 2017
Last night, the prestigious Austrian Event Award was held for the 21st time, in Linz. Chapter 4 has won the GOLD Award in the category “Consumer Events” for the VIECC Vienna Comic Con campaign...
Monday, 4. December 2017
In the dog-eat-dog world of communications, it sometimes happens that your worst enemy is not a competing agency, but rather... your own client. Over the years, I've heard and seen so many cases in...
Wednesday, 29. November 2017
Reputations are won or lost in the moment after a crisis. In midst of your response, it’s easy to forget to protect your status and trustworthiness. Whether you win or lose, your reputation is far...