Monday, 3. December 2018
The Burson Cohn Wolfe (BCW), a former of Burson-Marsteller agency, whose Chapter 4 is an exclusive representative in 15 markets across Europe, has ranked second in terms of creativity, based on the...
Wednesday, 28. November 2018
On November 22nd and 23rd, the 15th Chapter 4 Management Board Meeting took place in Vienna, Austria. The Board meets twice a year and gathers the Group’s Managing Directors from the Headquarters and...
Tuesday, 20. November 2018
Technology and communication for better tomorrow The article was written especially for Dipomacy&Commerce magazine by directors and co-owners of the PR agency Chapter 4 Communications Consulting...
Monday, 15. October 2018
Marketing in different cultures is fraught with dangers if you are not careful. We would like to suggest some steps that can be taken to ensure your marketing is received as you intended it. Calling...
Friday, 14. September 2018
Influencer marketing is in a constant state of evolution. Market researchers constantly track trends and insights in the influencer marketing industry to uncover the tactics that not only drive most...
Friday, 27. July 2018
Chatbots allow for 24/7 customer service and bring higher customer satisfaction rates to businesses. Machine learning analyzes complex data and delivers faster, more accurate results. AI-based search...
Tuesday, 29. May 2018
On May 24th and 25th, the Chapter 4 Group‘s Board Meeting took place in Belgrade , Serbia. Directors from each country office shared the latest news on the ongoing local businesses by updating the...
Friday, 27. April 2018
Every person has predominate patterns that drive how they communicate and respond to situations. And very often, as consultants, it is crucial for us to understand who we are dealing with. So let's...
Thursday, 15. February 2018
Lavazza, Chapter 4's client in CEE had a great event in the new Lavazza Training Center in Bulgaria on 15 th of February. Ms. Paola Autiero - Head of Marketing Eastern Europe - welcomed the guests...
Thursday, 25. January 2018
On 25 th of January, the second round of the xpert.network competition has taken place. The creative agencies had 10 minutes to present their work to the judges, who have rated the presentations of...
Tuesday, 19. December 2017
We completed the success in 2017 with joint forces, and we continue in the same manner in 2018. Together with our friends we made a wish list for Santa Claus and brought it to life through colours...
Wednesday, 13. December 2017
During media and crisis communication trainings, there are many debates about who should speak for your organization in a crisis. Here are three common approaches and what you should consider as a...