"10 Winds of Change in the Communications Industry"
One of the most frequent questions PR experts are confronted with is the future of the business and the direction in which the communications industry is and will be shifting – namely, trends. Many are widely known, but some of them tend to get mixed up with tools or basic concepts of PR.
Chapter 4 Managing Partner Boris Beker has picked up the existing discussions and emphasized this difference, while putting down a “Top 10 list” of what he calls “winds of change”.
To read the full article about the trends, visit the Holmes Report.