Monday, 13. February 2012

New office in Bucharest

Chapter 4 opens a new office in Bucharest

The regional public relations network Chapter 4, an exclusive affiliate of Burson-Marsteller in CEE/SEE, announces the opening of a new office in Bucharest. This will be the sixth office of the group in CEE/SEE, following the ones in Hungary, Serbia, Bulgaria, Bosnia-Herzegovina, and Macedonia. The new agency is the fruit of a partnership between the Austrian agency and Felix Tataru and Ioana Manoiu, two Romanian entrepreneurs. Its mission is to offer communications services to the group’s international and regional clients with a presence in Romania, as well as to develop a portfolio of local clients.

Chapter 4 Romania will be run by Raluca Ene, a public relations specialist with over 8 years of professional experience. In the last couple of years, she has focused on strategic consultancy, corporate communication and employer branding, while working for large clients in industries such as IT&C, home&garden, retail and FMCG. Raluca is starting the office in Bucharest with a team of 3 specialists and a portfolio of clients which comprises HP (Enterprise Division), Lufthansa and Austrian Airlines.

“Romania is the largest country in the Balkans, and its development perspectives are truly impressive, therefore an office in Bucharest has been compulsory for Chapter 4 network’s expansion in the region”, says Severin Heinisch, Founder and CEO of Chapter 4 Vienna. “We have started Chapter 4 Romania together with long-term partners and a team of professionals we truly trust”.

“Chapter 4 Romania has the tremendous advantage to offer its clients multiple layers of expertise”, says Raluca Ene. “The local experience of the team will be complemented by the regional know-how of the Chapter 4 group and with the international instruments of Burson-Marsteller. It is a multi-faceted approach that answers the complex challenges the companies have to face nowadays”, she adds.

Chapter 4 Romania will offer a wide portfolio of full public relations services, from strategic communication consultancy and crisis management services to corporate and product communication services, employer branding & reputation management, media trainings, media relations and public affairs.

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